Moving Up. One Business Card At A Time
The purpose of this article is to simply share with you some common questions I receive in regards to business cards and why they are important to have overall.
Throughout the years I have had the pleasure of meeting and connecting with several community leaders, Vice Presidents, CEO’s, entrepreneurs, and even millionaires from different walks of life. All at multiple networking events. I have met individuals who had I not invested the time to attend these networking events, I most likely would have never even met them.
The majority of these networking events were held at different locations, at different times, with different people, and different purposes but all had one outcome in common.
I would leave all of them with a handful of business cards from new connections that I had made.
One of the best pieces of advice that I ever received from a mentor was that we as individuals represent our own brand. He went on to tell me during one of our 1 on 1 meetings the following:
Roberto, you are your own brand. Nobody will represent you better than you represent yourself. Be a brand that everyone will recognize for the right reasons
Business cards are one of the easiest ways to promote your own brand for all the right reasons. Whether it’s to build your own business, connect with new professionals, or to simply build new friendships/mentorships, business cards are the way to stay connected.
Business cards come in all different shapes and sizes but are typically found to be 3.5 x 2 inches in size. They are a representation of who you are so feel free to adequately customize them to your own liking.
Here are some common questions that I have received from multiple individuals along with my answers:
What Should I Include On My Business Cards?
- Full Name
- Professional Occupation
- Business Name
- Business Address
- Business Logo
- General Contact Info
- Website (if applicable)
- Social Media (if applicable)
Simply stated, a business card is a small card printed with your name, professional occupation, business name, business address, business logo and professional social media usernames. Business cards are used typically to stay connected with people you meet with, which is why having your general contact information is a MUST.
You can include anything from your cell phone number, to your work number, to your personal email address or even your own website. Keep the information relevant and consistent to either your job, your business or yourself.
Do I Need A Business To Have Business Cards?
Not at all. If you work for a given company, know that some employers may offer you their own business cards in which they will customize with your own work-related contact information. If for any reason they do not provide you with one, you can create your own version of a business card by inputting your own personal contact information with a general format and/or design. Remember, the purpose of a business card is so people can connect with you.
Where Can I Get Business Cards?
There are three places where I have gotten great quality business cards. Here are the top 4 in my opinion. Feel free to comment below with your own personal suggestions
- Vistaprint -Competitive Prices | Great Quality
- Staples – Competitive Prices | Great Quality
- Moo -Pricey | High Quality
- Inkgility – Pricey | High Quality | Innovative
Do You Have Any Business Card Tips?
I have a few that will help you BIG TIME
- On the back of the person’s business card, write where you met them and a few details about them to help you remember who you spoke to after the night is over
- Take the business card and put it away in your wallet or in your purse to show them you are interested in communicating. Stuffing it in your pockets can give off the wrong impression, as if you don’t care.
- Use an application to save the contact info in your phone. For apple users you can download the free app CamCard where you take a photo of a business card and you can file the person’s info in an organized manner
- When creating a business card be sure to keep it simple, professional, and unique. Business cards represent you so find a design that you will be proud of
- Follow up within 24 hours. Most people get business cards and don’t even contact the person(s) who gave it to them. Put them to work and write an email reminding the person where you met, who you are, and what you are seeking as a follow up. If they don’t reply, follow up at least 3 times within a two week span.
Make an impression, show your professionalism, and make it a point to connect with people with your very own business cards. You never know where that one connection will lead you. For all you know, it could even change your life completely.
Let us know your thoughts or your own tips and/or experiences with business cards below!